FIFA World Cup 2014 in Brazil is by far the biggest sport tournament on this universe, taking place every four years. According to Forbes, 2014 world cup will make 66% more in revenue ($4 Billion) compared to the previous world cup 2010 in South Africa.
FIFA World Cup 2014 Revenue Stats
||BBC, ITV, ESPN, CBC and other worldwide TV channels.
||Coca Cola, Adidas, Visa, Sony, Emirates, Hyundai etc.
||EA Sports Game, Merchandise sale and other stuff.
||FIFA is on the verge of making 66% more revenue in 2014 than 2010 World Cup in South Africa.
So the question is – how and where the BIG money is coming from? And how exactly it works? Let’s take a look at below diagram from TSMPLUG.com, explaining how much FIFA will make the revenue.
Image Source: TSMPLUG.com
Revenue Generation from TV Broadcasting Rights Sale:
In this World Cup 2014 “FIFA” will generate a record in the region of $1.7 billion from tv revenue. Most TV channels has paid massive amount of money to broadcasting rights. In United States, “ESPN” paid $100 million for 2010 and 2014 world cup. While “Fox Sports” reportedly paid a huge $400 to $500 million for the next two FIFA World Cup 2018 (Russia) and 2022 (Qatar).
Revenue Generation from Marketing:
In terms of marketing FIFA world Cup 2014, it’s reported that FIFA will be generating around $1.4 billion in revenue for their official sponsorships.